There’s a moment when her eyebrows are raised, and Steve gives her a playfully incredulous look, but Lydia’s right. He won’t tell her she’s wrong, but he will run a hand over his face when she says the posters make him look like a sexy lumberjack.

“They certainly make the place a lot more red. Not sure that counts as brightening,” he says, before grinning at her one last time and then turning his attention to the PDC.

Allison’s commercial is first, and honestly, Steve’s impressed. It looks a lot like what he’d expect to see on T.V. back home. Then comes his normal commercial, which looks pretty similar as Allison’s, except different flavors of soap are featured, probably because they’re more geared towards men. And then finally, they get to the commercial where he’s naked from the waist-up (not that the viewers can see any further down), and Steve’s feels an embarrassing bashfulness wash over him but he can’t seem to look away. True to her word though, that last commercial doesn’t have his face anywhere in it.

When the ‘play again’ icon comes back up, Steve looks at the blacked out screen for a second longer before he turns to Lydia.

“These are … really something,” he says. “If I wasn’t already buying from TrueAlpha I bet I would be, after seeing these.”